Kohl’s Cash-in-Transit
For the 20th anniversary of Kohl’s Cash, Kohl’s brought the loyalty program to life through the Kohl’s Cash Cruiser, a fully branded armored truck experience that traveled to six cities. The tour delivered stacks of Kohl’s Cash, exclusive rewards, and high energy moments that surprised loyalists, attracted new customers, and encouraged sharing.
The Idea
Kohl’s Cash is more than a coupon. It is a cultural shorthand for getting more than you expected.
The idea was to treat Kohl’s Cash like real currency.
We reimagined the brand through the lens of a high stakes cash drop, complete with an armored truck, an ATM style vending machine, and a money gun photo moment. This approach turned a familiar loyalty program into something tactile, playful, and memorable.
At each stop, guests could
Step inside the Kohl’s Cash armored truck to fire a money gun filled with Kohl’s Cash for a shareable photo moment
Use an ATM style vending machine to win random amounts of Kohl’s Cash
Receive exclusive giveaways and VIP merch including pickleball sets, candles, monogrammed wallets, totes, ice cream, coffee, and popcorn
Unlock surprise rewards through influencer led moments and loyalty member perks
The experience was designed to feel equal parts spectacle and reward, welcoming casual passersby while making loyal customers feel like insiders.
The Experience
Results
More than 3,350 attendees across six cities
Over $100,000 in Kohl’s Cash distributed
VIP boxes and loyalty swag sent to top customers
More than 6 million influencer impressions driven by creator partnerships in each city
My Role
Creative Director and Head of Experiential Design
Concepted the core anniversary idea and experiential strategy
Led the full design and execution process from early vision through launch
Worked closely with production teams, fabricators, vendors, and the client
Oversaw creative direction, spatial design, interactions, and branded moments
Was hands on and on site at events to ensure quality, flow, and execution