Space force
It’s not often you’re given the opportunity to design a website for a brand new military branch. Over the course of a year, our team designed and delivered a responsive, engaging platform for the U.S. Space Force that answered the public’s most common questions, including “What does Space Force actually do?”, while also providing clear paths for military and civilian recruits to learn how to join.
The result is a digital flagship that blends cinematic storytelling with durable, scalable UX.
the challenge
The challenge was to create a site that felt bold, innovative, and unmistakably future forward, without sacrificing clarity, performance, or accessibility. The experience needed to feel exciting on day one and still feel relevant years later, all while supporting thousands of daily visitors and frequent content updates.
The homepage features immersive 3D moments, including a rocket launch carrying a satellite into orbit, complete with audio of Guardians communicating in real time to ensure mission success. To ground the experience in authenticity, we produced original Guardian interviews and captured new footage of Guardians at work, including action shots at the launchpad just days before an active launch.
Capabilities and How to Join combined bold visuals with clear, straightforward storytelling. Subtle motion and interaction details brought the experience to life, without ever getting in the way of the information or next steps.
Behind the scenes, an atomic design system ensured consistency and scalability, while a powerful CMS driven backend allowed the Space Force to evolve content and messaging without rebuilding the experience.
our approach
The finished site established SpaceForce.com as a modern, trustworthy digital home for a brand new military branch. It communicated advanced technology without feeling cold or intimidating, making the mission and opportunities easy to understand.
Grounding immersive visuals in a clear UX and flexible system helped the experience feel exciting on day one and sustainable for years to come.
Awards:
FWA Site of the Day, FWA Developer Award
Comm Arts web pick
Results and recognition
My Role
Creative Director and Head of Experiential Design
Led the creative and experience vision for SpaceForce.com
Defined how immersive 3D storytelling and functional UX worked together
Oversaw UI design, interaction patterns, and motion direction
Partnered closely with front end, animation, and backend teams to ensure design intent translated cleanly into build
Helped shape a scalable design system and CMS driven approach for long term evolution